Designed For Artists & Photographers.
Harnessing and understanding the power of your brand identity and how your communicate your unique gifts to the world is fundamental to the success of your creative business.
I CAN HELP YOU BUILD A POWERFUL BRAND...
to access your dream clients and build interest, awareness and loyalty for your business.
WHETHER YOU ARE A START-UP OR YOU'VE BEEN RUNNING A BUSINESS FOR A WHILE...
or if your stuck or scared or lacking confidence with no idea where to turn next, I can help you take your photography or creative business to an entirely new level and support you over a period of 4-6 months.
I BELIEVE THERE IS A DIFFERENT WAY OF DOING THINGS...
ONE OF MY GREATEST BELIEFS IS...
that you are actually meant to make a life from your talents but in your pursuit, you don't have to do it the way you think you 'have' to or the way that others may think you should;
You can flourish creatively without labels or boundaries and do it on your own terms.
I NEED YOU TO DO SOMETHING FOR ME.
CAST YOUR MIND FORWARD AND IMAGINE YOUR IDEAL CREATIVE LIFE...
Do you see great clients and opportunities?
Creative freedom? Financial security?
Balance and time for variety? And do you feel your best self?
Inspired, perhaps? Inspiring others too?
Contented? Engaged? Enthusiastic? Authentic?
A Photography Portfolio to die for?
Confidence in taking the most incredible photos (whether your a pro or not!)
A career you love so much that you look forward to Monday mornings?!!
IF YOU'RE READING THIS, MY GUESS IS YOU'RE A CREATIVE SOUL TOO...
Perhaps you feel stuck as to how to channel your creativity and grow your business. You may have felt as if you don't know where to begin or have no idea how to build a strategy to reach your audience. It feels like everyone else around you is flourishing and no matter what you try its not working. I know the feeling as I felt very similar when I first started my business.
THAT'S WHY I FOUNDED THE ICONIC PROGRAMME:
to use my experiences and bespoke methods to help talented, passionate, creative women tap into their potential, and create an iconic brand around them. I help my clients learn to flourish creatively without labels or boundaries.
MANY PEOPLE HAVE MISCONCEPTIONS OF WHAT A BRAND ACTUALLY IS...
And What Iconic Women And Iconic Brands Actually Do To Stand Out And Attract A Loyal Audience.
Building an Iconic brand is not a fluffy process of choosing a logo and pretty pictures. Its building a reason for people to remember you and fall in love with you. Its the overall experience your potential clients and current clients feel when they interact with your brand: Its a series of memories, stories, values that you present consistently throughout your contact and connection points. Iconic is about building a solid brand platform and a magnetic marketing strategy.
WHY HIRE ME?
YOU SEE, I'VE BEEN WHERE YOU ARE.
I've felt lost and paralysed by fear and anxiety. Despite my parents' unwavering support, I still allowed others to tell me that my aspirations were out of reach and that I wasn't heading in the right direction.
I even enabled my own inner voice to tell me I wasn't good enough and I remember feeling literally stuck in my four walls, unable even to go outside into the world to do the simplest things let alone actually make my dreams happen.
When I was a little girl I dreamt of being an artist, actress and entrepreneur. People thought that idea would fizzle out as I matured, but it never did. I knew I wanted to experience all my passions, as life , to me seemed too precious not to!
I couldn't understand why my life wasn't moving forward.
I knew something had to change...
SO I TURNED IT ALL AROUND. HOW?
I MADE A DECISION THAT I DIDN'T WANT TO FEEL LIKE THAT ANYMORE..
so after a series of heartbreaks and set backs I got support, changed my mindset and decided I didn't need to follow a traditional path or to toe the line to achieve what I wanted.
"The World gives you so much pain and here you are making gold out of it" -Rupi Kaur.
I read reams of photography, business, digital marketing books written by those people whose work I thought was exceptional and, without any formal training, set out to learn as much as I could from the very best in person.
I went straight to those who I admired the most and learnt directly from them. Thats what took the guessing work out of it, saving me money and giving me confidence to take the photos and run the business that I do now.
It allowed me to do - and be seen to do - things differently from my peers. Within a little over a year of picking up a camera, I was booking high-end international jobs and working on truly inspiring private and editorial projects
MY BESPOKE ICONIC PROGRAMME IS DESIGNED TO...
UNLOCK YOUR GREATEST CREATIVE POTENTIAL AND HELP YOU BUILD A BRAND CENTRED AROUND YOUR GREATEST ASSET: YOU.
Inspired by those people who are blazing trails and setting the trends - relishing their iconic status -
I wanted to teach others to tap into their own best self. In my three month long, one-on-one programme, we will work together to transform your creative identity and shape the brand you want.
I'VE LEARNT THAT IT TAKES SOMETHING MORE THAN A SUITCASE OF DREAMS TO STAND OUT.
Hard work, yes. Talent, of course. But it also takes authenticity, vulnerability, realness. You create the vision. You are the brand.
I HAVE SEEN MY PHILOSOPHIES AND PERSONAL VALUES EVOLVE AS I ENCOUNTER STUMBLING BLOCKS AND AGE-OLD CLICHES.
My (least!) favourite is that earning a living - or, better still, making a life - as a creative destroys one's craft. It's completely false!
FOR TOO LONG, SOCIETY HAS PAINTED A PICTURE OF THE IMPOVERISHED ARTIST. BUT SELLING DOESN'T MEAN SELLING OUT.
Nor does it mean needing managers, agents and hangers-on to make it big. Being unafraid to stand tall, do things differently and truly fly solo is so empowering and that forms the basis of my ICONIC programme.
Through ICONIC I aim to work with my clients to illuminate your strengths and help you overcome your own struggles and find your creative flow.
WHAT TO EXPECT FROM OUR SESSIONS TOGETHER...
We will put into play the exact strategies you need to implement to build an unforgettable brand that converts clients and sells effortlessly.
We will fine tune how you sell your products and services and how you find and interact with your clients.
We will clarify your place in the market and how you position your offer, as well as assess your work systems, marketing strategies and tools so that they work for you in the most efficient ways possible.
Together, we will look at how you present your unique offer and engage with your clients to ensure you're connecting with the high-end, loyal following you deserve.
We will assess your pricing structure to make sure you're not only charging what you're worth, but attracting (and retaining!) the right clients. And we will clarify your unique selling points and envision what you actually want to achieve with your brand.
We will also focus on the look, feel and voice of your brand, whether you are yet to launch it or are looking to revamp it, including refining your visual identity and your website/ blog to make them truly iconic
We will make sure your website is optimised to convert effortlessly and without being salesy.
We will make sure you build a valuable reputation and communicate your worth and value online.
HOW DOES THE PROGRAMME WORK?
- You book a 30 minute consolation with me where we will chat about where you are now , where you desire to be and what we need to do to get there.
- You fill out a questionnaire which I will study before we speak
- During our session we get clear on where you are now and where you want to be.
- You will invest in your package, and I will send over a contract and welcome pack which you will fill in and send back to me at least 1 day before our first scheduled session .
- we set up our first Skype appointment and a regular slot of Ten one hour ssessions spread out over 3 months (leaving 3 implementation weeks to get work done)
- During our sessions together we pave out the direction you are taking, get clear on the steps to get there and step by step I will provide consulting and guidance based entirely around your own individual needs.
- 12 one-on-one 1 hour Skype/FaceTime consulting sessions so enough time for you to make real progress in your business
- We map it out as 3 sessions a month for 4 months. This is to give you one week per month to concentrate on implementing the work.
- Welcome pack so we get clear on where you are now and what we need to do to get you to where you want to be.
YOUR MENTORING PROGRAMME WILL INCLUDE:
10 one hour Skype sessions spread out over 4-6 months (depending how quickly you work) so you have enough time to make real progress in your business. This also includes implementation weeks to give you enough time to get things done!
You have the option to add a 1 day in person on-shoot coaching session with me and my styling team. You will take away stunning portfolio images away with you and confidence in creating gorgeous photos. Extra costs will apply (see the enquiry page for collections)
We will set a firm foundation for your business, which is the most important thing. If you do this well then your business will flourish. This is where so many go wrong.
We will set the exact strategies you need to implement to build an unforgettable brand that converts clients and sells effortlessly.
Guidance on your social media strategies and how to reach your audience on these platforms.
We will position you as a high end 'ICONIC' brand and build a solid marketing strategy online.
We will set up your unique offer and engage with your clients to ensure you're connecting with the high-end, loyal following you deserve.
We'll get clear on the look, feel and voice of your brand, whether you are yet to launch it or are looking to revamp it, including refining your visual identity and your website/ blog to make them undoubtedly iconic
and so much more...
You have the option to add an on-shoot coaching photography day (worth £2500 separately) where I will teach you how to take stunning photos for your portfolio or brand. You can hire my styling team, florist hair and make-up or use your own suppliers. If you book at the same time as the main programme then you receive receive £500 off .
THINK ABOUT THIS FOR A MOMENT...
Where will you be this time next year? Where do you want to be? How much do you want to accomplish by then? Would you rather spend your money on things or on an experience that will change your life and that you will reap the rewards from over and over?
Imagine Earning That Money Back From Booking Just One Client.
Do you feel you will be able to reach that level without support from someone who has been there and done it before and and helped you take a short - cut?
KIND WORDS FROM CLIENTS:
Below Is A Gallery Of Images Taken On My On-On-One Workshops And A Few Kind Words From Some Of My Clients!
Eveline Bueno- Wedding Photographer: "Thanks so much Katie for coming to my home/studio to teach me how to create such lovely images. You are an amazing artist and such a beautiful person. I am so grateful to have met you. Big kiss and much more success on your coach business darling! From your first Brazilian client."
Rebekah and Rob Wilson - Wedding Photographer " Working with Katie Julia was life changing. Her warm, friendly mentoring with direction and advice was second to none. Her whole approach and her style has transformed the way we look at our business and going forward with a clear focus. She has trained with the best and in our eyes is the best. She made us feel like we had known each other forever and no question left unanswered. I would recommend her to anyone! Thank you Katie! "-
YOUR CREATIVE JOURNEY
My 'Iconic' one-to-one workshops will give you the foundations you need to fly, wherever you want to go. It doesn’t matter where you are in your photography career now. I want to know where you want to be